A high-octane playbook where old-school wisdom meets the
power of AI—packed with insights, deliverables, and real-world strategy for
anyone determined to thrive in an era of seismic disruption.
The Guerrilla Guide
for Entrepreneurs & The Rest of Us
by Joseph Gulesserian
Genre: Nonfiction Business, Entrepreneurial Self-Help
“A must read for those interested in the future of
business and beyond.” – Amazon reviewer
We are all entrepreneurs, as we try to break away from the
chains of normative expectations in this grand adventure we call life—where we
strive to thrive, survive, find purpose, and make sense of all we can be.
The Guerrilla Guide for Entrepreneurs & The Rest of Us is an
action-packed, high-octane playbook that delivers skills, insights,
opportunities, and occasional wit. It takes the reader to a place where
old-school grit and new-school AI reconcile! It is a place where Elon Musk
meets Jack Ma and a Harvard MBA encounters the Streets.
You may be working in an organization, in management, a gig worker, running a
business, or creating the next Nvidia. Either way, this book equips you with
actionable know-how and skills that are nothing short of life-changing and
saves the empowerment hype for the fictional section of the library.
Happy Hour is over, and the last patrons will be unceremoniously thrown out of
the New Orleans bar to a street named Yesterday! Arguing with the future is
like calling the cops to give out speeding tickets at the INDY 500. Scrolling
for answers on TikTok or YouTube Shorts leads to a street called Empty.
The Guerrilla Guide for Entrepreneurs connects the past, confronts
the present, and predicts the future before it happens.
It’s where glory meets tragedy—and it’s
all here:
*Does innovation actually pay?
*Who are the 12 greatest
entrepreneurs that changed civilization—and what can we learn from them?
*How to master the art and science
of sales, negotiation, financing, and brand-building
*How to leverage AI for
competitive advantage
*How will AI reshape the
employment market
*Tales from the Streets...
*What will the future of Tomorrow
look like?
In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book
takes you through fascinating and indelible destinations filled with twists,
turns, glory, and tragedy—culminating in a knowledge-packed read that delivers
real, actionable results. With a blend of humour, insight, and sharp wit, he
takes the gloves off for all 12 rounds and presents a truly unique perspective
forged from his lifetime of entrepreneurial business and brand-building, along
with his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned
wisdom—it also stands as an essential reference for your personal library and a
call to arms!
What readers
are saying:
“If Michael Porter and Anthony Bourdain co-wrote a business
book, it might look like this. The Guerrilla Guide for Entrepreneurs fuses
sharp strategic frameworks with gritty real-life business lessons from the
trenches. From learning curves to AI disruption, Gulesserian doesn’t just talk
theory—he’s lived it.
Wit, insight, and humility pour through every chapter. The negotiation section
alone should be required reading. And the “Tales from the Streets” offer the
kind of context no MBA program dares touch. Highly recommended for anyone who
wants their business knowledge with teeth.” – Amazon reviewer
“From AI to competitive strategy to opportunity, to the
history of innovation — and especially the negotiation chapter — this book is
simply worth its weight in gold. It’s the street-smart MBA you wish existed:
bold, raw, yet refined — and full of moments that make you rethink the past,
the present, and the future. There are plenty of feel-good and empowerment books, but this one actually
delivers actionable skills, insight, and strategy — in a way that’s
entertaining.” – Amazon reviewer
Joseph Gulesserian is a seasoned entrepreneur, brand
strategist, and former business management professor who taught corporate
finance, statistics and marketing at the post graduate level. With over 30
years of real-world experience he has launched companies, created consumer
brands from scratch, and helped others grow theirs by uniquely blending
street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The
Practical MBA on Economics—a no-nonsense, eye-opening look at how the global
economy really works, why fiat money is eroding your wealth, what you can do
about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable
insight, Joe writes for entrepreneurs, career-minded professionals, and anyone
ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a
survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
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